Strategy is choosing where not to play
Valentina Guerra
October 19, 2025
Leaders often think innovation falters because of execution. But most failures trace back to strategy.
Leaders often think innovation falters because of execution. But most failures trace back to strategy.
Executives across industries invest heavily in innovation expecting growth, competitiveness, and returns. Yet too often,
C-leaders and investors are under relentless pressure to justify innovation spend, accelerate launches, and deliver
Organizations today are full of promising prototypes, pilots, and one-off ideas. But too many remain
Sustainability is no longer a cost center. For C-leaders and investors, it has become a
Innovation isn’t failing because of a lack of ideas. It’s failing because of invisible inefficiencies
In today’s high-stakes product innovation landscape, executives and investors are under pressure to justify every
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