Valerie:
We’ve launched our products and it works. But now everything feels scattered, our portfolio is bloated and we are wasting investment in concepts that do not convert in successful products.
More products, more ideas…but not really better KPIs and also it seems to be less clear on why customers should keep choosing us.
I do fear our customers will trade us for competitors and we become just another product on the shelf.
I do think we should be doing something better.
Valerie:
It is difficult to say.
Something that feels inevitable to the customer. That once they choose you, they keep choosing you.
Like Apple.
You don’t really think about it. It’s not one product at a time.
It all works together, integrated, connected, different from average and somehow… people just stay with it.
You see, something that makes customers become loyal to you, that makes your product become the undisputed leader in the market, without bloating your portfolio with products that seem to just sit there, without adding value…something that help us kill wrong concepts and focus on the ones that have better chance to become products the customer become loyal to.
Valerie
We wouldn’t be chasing the category anymore. We’d be setting it.
Customers wouldn’t compare us, they’d come looking for us.
Every product would feel… inevitable, like it had to come from us.
Our products portfolio, brand, and business ultimately would look connected, simpler, stronger, more focused and yes…a disruptive leader just like Apple.
We would be an integrated machine, wheer people, products and process all come together and none would be able to replicate that.
We would be the undisputed market leader and grow our business with loyal customers.
Make it all connect. Make it impossible to copy. That’s how you lead the market.
Valerie needs to move from launching products to building a unique structure where people, products and process come together to create a unique and a robust growth innovation ecosystem (a hub), that disrupt the reality, win customers’ heart and make it impossible for competitors to keep up.
Beacause that’s the key to stand out, grow your business and lead the market.
If that feels familiar, then it’s time for you to re-think your Product Innovation.
Hi, I am Valentina, I am a Product Innovation Engineer with 10+ years in manufacturing, NPD/NPI and project management.
My journey gave me first-hand experience into the challenges of developing and launching new products.
Today I bring my experience at the service of food innovators who want to build and launch new products that help their business grow and become leaders in the market.
And before you ask, no – I will not give you magic systems that solve all problems in the world.
They do not exist.
Although systems and tools have their place in Product Innovation, we should never replace thinking with a dumbing set of instructions or frameworks that put together do not really help you.
With me, brains take the stage in Product Innovation.
Systems and tools help you deliver.
That’s how you win the market.
I offer:
1) Product Innovation Assessment – Validate concepts before investing money in wrong products and capabilities
2) Product Innovation Delivery – Create the end-to-end NPD governance for faster launches
3) Product Innovation Scale – Build your product innovation hub that makes your business grow
If you are a food innovator on a mission to build products that help your business grow, create loyal customers and become the market leader, I would be happy to chat with you.
Email me at info@engineeringsuccess.co.uk and book your Discovery Call today.
I also invite you to follow my Linkedin page and check out my portfolio case studies here.