Is Chasing New Flavours A Sign Of Unmet Emotional Needs?
Valentina Guerra
July 10, 2026
Walk through any supermarket or scroll through social media, and one thing becomes obvious: there
Walk through any supermarket or scroll through social media, and one thing becomes obvious: there
The food industry is full of exciting ideas. Every year, companies invest millions in developing
Food companies innovate because the market keeps moving: shoppers change habits, retailers demand novelty, health
Granola may look like a simple breakfast product, but in the UK it has become
In product and innovation circles, systems are irresistible. Stage-gates, agile rituals, innovation funnels, design thinking
Senior product leaders with alignment because growth strategies and plans are not coherently translated cross-functionally.
Launching a new functional breakfast product in the UK can feel like walking a tightrope.
Food innovation is often romanticised as a creative act: new flavours, novel formats, or breakthrough
Every leader in food manufacturing knows the quiet weight of a product decision. Behind every