Engineering Success

Engineering Success

Empowering STEM Entrepreneurs to Shape the Future

The Fast Track to a Failed Product Launch Strategy

24 views 6:12 pm 0 Comments January 15, 2025

Welcome to the crash guide on how not to launch your product.

If failure is your goal, you’re in luck—following mass beliefs is the fastest way there.

Let’s tackle five of the most pervasive fake beliefs that can tank your product launch strategy faster than you can say “bad idea.”

Fake Belief #1: The Real Business World Runs on Unlimited Capital

Ah, the fantasy: throw heaps of money at development, marketing, and salespeople, and voilà—a successful product launch!

Here’s the reality check: Money doesn’t guarantee success. Customers don’t care about how much you’ve spent; they care about the value you’re delivering. Pouring your life savings into glossy advertising and bloated product development won’t help if your product doesn’t solve a real problem.

A product launch strategy that revolves around “just spend more” is like trying to fly with paper wings. You might feel fancy at first, but gravity will remind you who’s boss.

ATTENTION SPOILER!

It is true that you may need capital depending on your niche and product, but not EVERY product needs such a strategy.

Small savings may work just fine, so be mindful on how to select your play arena and audience.

Find out more in our article “How Not to Start a Small Business

Fake Belief #2: Success Requires In-House Teams

Some still believe that success is found in cramped offices with teams who can only work under the same fluorescent lights. This outdated approach screams mediocrity.

Today, a killer product launch strategy thrives on diverse perspectives and global collaboration. Want to expand your horizons? Tap into freelancers, remote experts, and industry consultants. Limiting yourself to an in-house echo chamber guarantees you’ll miss innovative ideas.

Remember: In the digital age, the best ideas aren’t necessarily sitting at the desk next to you. They could be halfway around the globe.

Fake Belief #3: Anyone Wants Your Product

This one’s a doozy. Entrepreneurs often assume that because they love their product, everyone else will too. Spoiler alert: Most people don’t care about your product.

Unless you’ve identified a specific audience and a clear problem your product solves, you’re building a product for no one. A product launch aimed at “everyone” is the fastest way to alienate everyone. Success comes from focusing on a niche, understanding their needs, and proving your value to them—not the imaginary masses.

Fake Belief #4: Run Webinars to Make Money

Webinars: the modern-day snake oil sales pitch. Here’s how it usually goes: Some “mentor” promises the secret to instant success, reels you in with big promises, and delivers a thinly veiled sales pitch. You leave with nothing but regret—and maybe a lighter wallet.

Here’s the harsh truth: Webinars are not a magic money machine. A webinar that doesn’t leave the audience with something useful is a waste of time and credibility. If your attendees don’t walk away with actionable insights or real value, you’ve failed them.

A good webinar—or any event—should feel like a gift to your audience, not a manipulation. Overpromise and underdeliver, and you’ll not only fail at your product launch strategy but also torch your reputation along the way.

ATTENTION ANOTHER SPOLIER!

I admit it, I fell in a similar trap.

I let myself be brainwashed during some webinars, maybe because I was trying to be more spontaneous and embrace the “get things done” mood. And although the hunger of moving forward is a positive attitude, impulsivity is not.

This was one of my mistakes, believing in promises and appearance at webinars which led me to choose the wrong mentor (now former). My impulsivity did not let me see beyond the façade of the same old stories you hear repeatedly over and over again: “I was living in a squat before becoming this rich” or “I was working like crazy before crashing down on the subway in London” – which by the way, I do not know how it is possible that all these mentors running webinars lived in a squat and all crashed on the same subway.

I have now learnt to read better through the appearance and realised that when webinars and events alike leave you with useful information, you are in presence of a mentor who is invested in helping you out.

I have also learnt that a good mentor runs events with always one objective: the audience and their journey. A good mentor should be obsessed with their mentees’ journey and roadmap to success.

Find out more in the article “The Glorified Failures Trap: Choose The Wrong Mentor”.

Fake Belief #5: Keep Your Success Formula a Secret

Sharing ideas isn’t a weakness. It’s a strength. The fear that someone will steal your success formula is a rookie mistake. If your strategy is so easily copied, it wasn’t robust to begin with.

Transparency creates trust. Sharing your process builds connections, fosters collaboration, and helps your product gain traction. Hoarding your “brilliance” makes you look paranoid and, frankly, unprofessional.

The Big Picture: Stop Following the Herd

Mass beliefs are a one-way ticket to mediocrity. A successful product launch isn’t about following tired clichés like throwing money at problems, running hollow webinars, or trying to please everyone. It’s about crafting a product launch strategy that is bold, authentic, and audience-focused.

Dare to think differently. Deliver value. And stop falling for these fake beliefs. Only then can you rise above the crowd and actually launch.

So my friends, are you looking for a tailored product launch strategy?

If you are an entrepreneur in the STEM field and struggling to build a marketable product, email me at info@engineeringsuccess.co.uk.  Tell me your biggest challenge and I will be happy to help you.

 

We would also love you to join our Linkedin page here.

And of course, keep reading our articles!

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